Robert Kotcher

MarketPup creates hyper-personalized outbound customer discovery campaigns for startups.

Using MarketPup, I ran a campaign against a hypothetical company called RingNovo and received a 1% positive response rate.

MarketPup got its first paying customer after 3 days.

From a technical angle, I’m focused on customer cost optimization: The current solution relies on a 3rd party mail API, where I distribute a pool of domain slots across customers and can run a campaign for $60/mo. The new solution will run on a Stalwart server, and deliver the same service for $30/mo.

SoloSuit helps Americans navigate debt lawsuits.

I contributed to SoloSuit’s debt resolution platform, helping 200,000+ Americans navigate debt lawsuits and protecting $2.7 billion in claimed debt.

I increased the monthly settlement volume on SoloSettle by 20x over 20 months by leading dozens of A/B tests across the settlement funnel. I shipped a key experiment that increased sent settlement offers from 8% to 37%.

I built and maintained core product features across a TypeScript, Ruby on Rails, and PostgreSQL stack, supporting a 12,000+ spec test suite.